Target Market
Posted: March 26th, 2020
Target
Market
Name:
Institution:
Target
Market
- Several marketing efforts of fast-food restaurants
have been aimed at kids, according to a study by Arizona State
University. The
target market is that of the children aged between two to seventeen years
of age, especially with the focus on driving the sales of the fast-food
products higher in terms of the foods and drinks.
- Over six thousand restaurants of fast foods were
studied in the research, with their effective mechanisms studying on the
attributes of the target market. Middle-income neighborhoods were the
primary objectives showing a willingness to spend on the food and drink
products on offer.
- The target market of the kids was characterized by
the rural communities according to demographics as the effective medium
was through advertisements of famous cartoon characters, movie and
television stars, sports personalities, as well as societal figures. In
addition, the black communities were more prominent on the targets as
means of achieving higher consumer numbers.
- A quarter of the marketing budgets of the majority
of fast food companies in the United States are spent on
targeting kids. Almost a third of the different age categories of children
are singled out by advertisements on each single day with majority of the
percentile in operations aimed at the upper average of between twelve to
nineteen years of age (American Marketing Association, 2015).
- The marketing strategy of advertisements is
intended to influence the preferential selection of the target market
towards rival foods and drinks. The optimized numbers acquired from the
target market is aimed at providing increased sales and subsequent
revenues across all neighborhoods in the United States apart from the
traditional sources of older members, races, cultures, and backgrounds.
References:
American Marketing Association. (2015). “Fats-Food Marketers Target Kids
in Certain Socioeconomic Groups More than Others, Study Shows.” Marketing News, 1, 1-2.