Case Study on Valpak’s Business Operations

Posted: August 26th, 2021

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Case Study on Valpak’s Business Operations

With Valpak’s increased number of franchisees to 170 in the US and Canada, it has become essential for the top management to focus on critical challenges facing the business. Specifically, Valpak is burdened with a wide range of business operations – ranging from sales, merchants, and stakeholders’ activities – that need to be macro-managed via the use of computer-technology systems. Therefore, the company needs to shift its business approach from a waterfall style one to an agile development technique that involves a better online customer system. The Internet-based system that works on real-time data would effectively help in solving the needs of each customer based on product brands, classifications, and tastes and preferences.

There is a growing concern for Valpak to shift its approach to managing business processes. The company needs to move from a waterfall style to an agile development management approach based on the increased number of franchises across the US. Notably, such a move necessitates the application of technology-friendly order entry, office management system tools, and CRM software. These tools should be adequately installed and operated on mobile phones.

In my view, the use of a waterfall style approach of managing the business operations cannot well suit the changing business needs of Valpak, especially when both the customers and merchants’ culture have changed relative to the growing technological needs. For example, a waterfall style is more effective with a microsystem; however, the company’s needs are now macro. With the use of an agile development method, customers can monitor the daily activities, finding the best possible ways of saving money and coupons on their purchases. In brief, consumers can also interact with Valpak savings anywhere and at any time by using Valpak’s digital platform channels like web, mobile apps, SMS texting, and e-mail.