Writer’s choice

Posted: December 10th, 2013

choose an existing company that has an established home market, but no international business and identify potential foreign opportunities for an existing or new physical product to introduce into new international market(s) through some local investment.
the chosen company is german and called “Krombacher” (Krombacher Brauerei GmbH & Co. KG), the product is “Krombacher Pils” and the new international market is brazil.
Your task is the following:
The impact of the brazilian environment on krombachers marketing strategy
– economical environment
-technological environment
-socio-cultural environment
-political-legal environment