Posted: January 6th, 2014
After completing your assigned readings for this week, interview someone who has a customer relations/customer service role or responsibility preferably within your own organization. Ask the interviewee to describe the role and importance of customer relations/customer service to the organization and the top three customer relations/customer service issues faced by the organization.
1. Interview: After completing your assigned readings for this week, interview someone who has a customer relations/customer service role or responsibility preferably within your own organization. Ask the interviewee to describe the role and importance of customer relations/customer service to the organization and the top three customer relations/customer service issues faced by the organization.
2. Supporting Research: Using the DeVry Online Library (available under Course Home) and online research sources such as Google, conduct basic research on your company’s industry. What is the state of the industry, what challenges and opportunities does it face? Suggested online databases from the library resource are:
Hoovers.com
Moody’s online database
ProQuest
ABI/Inform database
NetLibrary
Each of these resources contain business articles and other resources that may assist you in answering the case study questions.
3. Analysis and Recommendations: Tie these two areas together – the larger scope view of the industry with the smaller scope view of daily customer relations and service operations. What are your recommendations to this company based on what you’ve learned?
4. Additional requirements: Prepare a 750 word (minimum) paper addressing these questions, using APA style and formatting. Pay particular attention to the accurate citation of your interview source and your secondary research sources.
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