Marketing Communications Memo

Posted: December 10th, 2013

Select one of the following scenarios, where an organization is creating an integrated marketing communications plan to increase its customer base, as the basis for your memo:

You are the owner of a small business in a large metropolitan area. You specialize in designer women`s clothing.

You have been hired by a national toy manufacturer to develop and create a new line of educational toys for kids aged 7-10.

You are the marketing director for a military veteran`s foundation that must raise money to create a fallen heroes monument.

memo to the organization`s management team and discuss the importance of demographic and psychographic information in developing marketing communications.