Marketing
Posted: December 10th, 2013
MKT 315 Assignment #5 (5%)
Chapter 12 and 13
Browse www.youtube.com or other video websites and find four advertisements that have the following missions respectively,
- To inform the market or create desire
- To persuade
- To remind
- To build relationship
For each advertisement, answer the following questions,
- What could be the specific objective(s) of this ad?
- Who may be the target audience(s)?
- What is good and bad about this advertisement?
- Do you think this advertisement is effective? Why?
Please provide the hyperlinks of these advertisements in footnotes or Works Cited.
Note:
- Only non-presenters are required to hand in written answers.
- Show your sources of information in “Works Cited”.
- Email your answers in a Word document to yshen@stetson.edu.
Policy for late submission/presentation
For non-presenters
|
If you hand in your assignment … |
Deduction for late submission |
| before deadline |
0% |
| 1 to 24 hours after deadline |
20% |
| >24 hours after deadline |
30% |
For presenters
|
If you can’t present on the day, … |
Deduction for missing the presentation |
| Inform the instructor via email at least 72 hours before the session.
Submit a written report before the deadline for non-presenters. |
0% |
| Inform the instructor via email 72 to 24 hours before the session.
Submit a written report before the deadline for non-presenters. |
20% |
| Inform the instructor via email less than 24 hours before the session.
Submit a written report before the deadline for non-presenters. |
30% |
Note: if you fail to submit the written report before the deadline for non-presenters, the late submission policy still applies and you have more deduction.
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