Management

Posted: September 25th, 2015

Which one of the five generic competitive strategies most closely approximates the competitive approach of Chipotle’s.

five generic competitive strategies:
1. Overall low cost provider strategy
2. Broad differentiation strategy
3. Focused low-cost strategy
4. Focused differentiation strategy
5. Best-cost provider strategy

RECOMMENDED COURSE OF ACTION

1. What are your proposed courses of action? What should the individual, company, organization, or
subject of the case do now? Condense your analysis into three ideas of five to seven sentences each.
2. Think of your recommendations as “how to solve the problem,” or “how to seize the opportunity.”
3. Your recommendations must be consistent with the situation and the facts presented in the case.