Kraft Foods company (lead discussion case study)

Posted: September 24th, 2015

This is lead discussion Kraft Foods company case, read chapter 3 for the instruction for the lead discussion and make sure to include:
1- Arguments about the numbers in the case for example about the market share or about marketing budge (please read chapter 3 for more details)
2- SWOT analysis
3- Make arguments for example (what if?)
4- Move from the known to the unknown and make open questions about it