Journalism Institutions and Economics

Posted: January 10th, 2014

You’re hired to market a media product (“The uncopyright machine”) that permits users to paste unlimited amounts of text into a box. When the user clicks the ‘start’ button, the software creates a paraphrase of the original text. The altered text can then be published as an original work.

You design a snazzy website. Explain the following:

1. How do you exploit the dual market for the product?

2. What do you suppose is the best way to maximize returns from the demand-side economies of scale for your product?

3. Explain three versioning strategies (consult S&V, chapter 3) for your online product.