JetBlue

Posted: January 6th, 2014

-External Environment Summary
Provide a thorough analysis of the industry environment(s) in which the organization exists (2 pages).
– Internal Environment Summary
Provide an exhaustive strategic analysis of the organization (2 pages). Identify and label: strengths, weaknesses, opportunities, and threats. Be sure that the strengths and weaknesses are idiosyncratic to the organization and those opportunities and threats exist outside the organizational boundaries
Provide a five forces analysis of the industry
-Generate and describe at least 4 significantly different strategic alternatives and provide support for the strategic alternatives (3 pages)
Make sure generated alternatives are truly strategic not tactical or functional area. Offer transformational strategies too, not just incremental strategies. Indicate why your choices are the best alternatives and why the organization is capable of executing these strategies; e.g.: Why might this strategy(s) attain a sustainable competitive advantage? It is essential that the strategic fit be demonstrated in your report. Add if and how does this relate to organizational capabilities, how might competitors and the market may react and how will you communicate the strategy to the organizational participants Add what the milestones should be and this should all tie back to the strengths and weaknesses of the organization.