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Posted: January 6th, 2014

(Customer Service: Career Success Through Customer Loyalty 4th Edition by Paul R. Timm © 2008 Prentice Hall)

Chapter 1: question 7, page 18 (Reviewing the Facts section). How do ripples effects escalate the problem of the lost customer?

Chapter 1: question 4, page 19 (Applying the Ideas section). What major corporations that you’ve heard of seem to be doing the best job of building customer loyalty? In what way do they attempt to build long term relationships with customers?

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