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Posted: December 10th, 2013

The final writing assignment will be a complete design critique – observation, evaluation and analysis – of a
single design of your choosing.
Choose a great design – this could be a business, service, interface, product or design of your choice – and
complete an argument as to its merits. How does it exemplify great design? Why should others appreciate its
design? Does it model good design principles for a specific domain, or all types of design?
Consider the following questions in your discussion:
• What is the history of the design? How has it evolved over time?
• What is the design context?
• Who is the designer? Is their individual personality evident in their work?
• How is it used? What are the user behaviors? Can people use it differently? What is the
experience of use?
• What is the business model? How does it make money and does that affect the design?
• What are the design principles that exemplify its value?
When evaluating the design and discussing the design principles, consider your first writing assignment –
What is Good Design? – has your perspective on design changed at all or stayed the same?
At minimum, include: 1) a description of the design (incorporate the history and context); 2) your observation
of the design in use (using one of the observation methods); 3) your evaluation of the design and; 4) summary
of design success and principles.