Family Entertainment Center

Posted: December 10th, 2013

You are required to develop a product to meet a current market need of your choice. “Family Entertainment Center” eg.(Chuk E Cheese)
The development of your product should highlight the incorporation of the 4 P’s of marketing.
Points to consider:
* Develop product
* Target group/Segmentation
* Value proposition
* Position strategy (more for less, less for more….)
* Description
* Pricing Strategy