Discussion Questions

Posted: January 6th, 2014

First question/page one:

Why must a company be sensitive to the sociocultural environment within the host country? What impact does sociocultural sensitivity have on a company’s operations or sales within a host country? What impact does sociocultural issues have on your organization?

Please post a minimum 250 word response.

Question two/page two:

Explain whether or not any product or service can be marketed globally and if it sells in the United States whether or not it will sell in another country? If you agree that the same marketing techniques can be used in multiple countries and cultures, describe how that is possible. If you disagree, explain why different techniques are necessary. Provide some specific examples if possible.