Differences in Culture – Euro Disney

Posted: December 10th, 2013

fter reading the Euro Disney case, explain in detail and conduct an analysis of Disney’s strategy when entering France:

-what changes did they make in their parks, management, etc. Do you agree with their strategy? To answer this question well, you must really think about what Disney sells and what elements it takes to deliver their service. Your answers should include two elements:

-Element 1: Discuss two or three areas that Disney either decided to change or not change when opening Euro Disney. Do you think the decisions they made to either change something or transfer their practices/services as is, were correct?

-Element 2: References from the textbook (include page numbers) with evidence/data/arguments that helped you arrive at your decision.