Business Studies

Posted: December 10th, 2013

http://windowsmedia.pearsoncmg.com/ph/bp/bp_video_library/Ziba.wvx

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M7A1 Case Study: Ziba Design
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This is the second of the three case study assignments in this course. Download and read the detailed guide to case analysis.

For this module, you will analyze the following case study:

Ziba Design. Pearson Education. Retrieved from
http://windowsmedia.pearsoncmg.com/ph/bp/bp_video_library/Ziba.wvx

Include responses to the following questions in your analysis.

Discuss what occurs before Ziba develops a design or advertising program.
Discuss how Ziba contributes to brand recognition for product promotions in the marketplace. Is it effective? Why or why not?
Explain how Ziba contributes to the brand loyalty of a product. Be specific.

Write your case analysis in a 3- to 5-page Word document. Be sure to proofread your work before submitting it.

Also provided is an attachment of general instructions for case studies. Download and read it for more information on how to analyze a case.

Read the Case Analysis Meta Rubric to understand expectations for this assignment