Business

Posted: January 16th, 2014

Assignment #3 ; Marketing issues
1. Since Nordstrom (p.402) competes in the U.S., give an example of the marketing environment forces (Political, Legal, and Regulatory; Technological; Social; and Competitive and Economic Forces).
Political, Legal, and Regulatory
2. Discuss the positive or negative impact of the forces on marketing the department store.
3. Recommend how the company should take advantage of or respond to each of the marketing environment forces examples (Political, Legal, and Regulatory; Technological; Social; and Competitive and Economic Forces).
4. Assume the company is planning to open stores in a new foreign market area, Mexico. Recommend an overall promotional (integrated marketing communication) strategy to support the market entry (major actions, general sequence).
5. Outline at least one marketing (distribution) channel that could be used to reach buyers in this foreign market. Provide supporting rational.