Business Idea

Posted: August 27th, 2021

Business Idea

Francesco Anzalone

Prof. Nuno Santos

FINANCE FOR START-UP – OSC – 2020
Business Idea: Sapore

Question 1: MyBusiness Idea description

My business idea is opening a restaurant to provide favorite and traditional foods for Italians.Italians prefer having a pasta meal and a bottle of olive oil (Mammapack: Get Italian food at your doorsteps, 2020). My business idea is tied to providing traditional and favorite meals among Italians. For the business’s success, I would hire local chefs to provide quality services at my restaurant. To ensure that customers enjoy their favorite meals at any place, I would certify that the packaging of foods and drinks from my restaurant is available. The idea of packaging foods is to help Italians enjoy their favorite meals when traveling or visiting new places. I am certain the business idea would be effective since Italians enjoy having Pasta and an olive oil bottle. To attract new customers to my business, I would use ‘Sapore” as the restaurant’s brand name.

Question 2: What Are the Products and Services IWill Develop

The business idea is to start a small restaurant. I would provide traditional meals for local Italians in the menu. Italian local drinks would be available for both adults and children. Drinks such as Italian espresso, Negroni, and Prosecco would be enjoyed (Martignetti, 2010).  The restaurant would provide pasta meals and olive oil at affordable prices. I would also provide packaging services for customers. Pasta dishes can be prepared using various recipes; therefore, I would guide the local chefs to prepare pasta meals following different recipes. The preparation using various recipes would help attract customers to enjoy pasta dishes prepared differently. The packaging boxes would be designed to avoid contamination.

Question 3:What Are the Top Two Competitors For MyBusiness

The traditional restaurant would do well in Rome. Since Rome is a large city in Italy, I would establish my business to cater for the Italians who visit or live in the city. My business’s top two competitors are Osteria Vigna in Casperia and Le Tre Terrazze in Northern Tuscany (Mijia, 2018).  However, my restaurant would be unique as it would serve and package favorite meals forcustomers.  I would attract local customers by offering delicious meals and tasty drinks at affordable prices. I would work on improving the quality of services to emerging the best. I would outdo my competitors by providing quality products and services. 

References

Mammapack: Get Italian food at your doorsteps. The Milan City Journal. (2020, August 12). Retrieved August 12, 2020, from https://themilancityjournal.com/mammapack-get-italian-food-at-your-doorsteps/

Martignetti, I. (2010, August 3). 10 iconic Italian cocktails » cellar tours. Retrieved August 9, 2020, from https://www.cellartours.com/blog/italy/10-iconic-italian-cocktails

Mijia, E. (2018, August 16). A guide to the types of Italian restaurants – Where and what to eat – My magic earth. Travel Connector. Retrieved August 9, 2020, from https://mymagicearth.com/guide-types-italian-restaurants-where-what-eat