Target Market

Posted: March 26th, 2020

Target Market

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Target Market

• Several marketing efforts of fast-food restaurants have been aimed at kids, according to a study by Arizona State University. The target market is that of the children aged between two to seventeen years of age, especially with the focus on driving the sales of the fast-food products higher in terms of the foods and drinks.
• Over six thousand restaurants of fast foods were studied in the research, with their effective mechanisms studying on the attributes of the target market. Middle-income neighborhoods were the primary objectives showing a willingness to spend on the food and drink products on offer.
• The target market of the kids was characterized by the rural communities according to demographics as the effective medium was through advertisements of famous cartoon characters, movie and television stars, sports personalities, as well as societal figures. In addition, the black communities were more prominent on the targets as means of achieving higher consumer numbers.   
• A quarter of the marketing budgets of the majority of fast food companies in the United States are spent on targeting kids. Almost a third of the different age categories of children are singled out by advertisements on each single day with majority of the percentile in operations aimed at the upper average of between twelve to nineteen years of age (American Marketing Association, 2015). 
• The marketing strategy of advertisements is intended to influence the preferential selection of the target market towards rival foods and drinks. The optimized numbers acquired from the target market is aimed at providing increased sales and subsequent revenues across all neighborhoods in the United States apart from the traditional sources of older members, races, cultures, and backgrounds.

References:

American Marketing Association. (2015). “Fats-Food Marketers Target Kids in Certain Socioeconomic Groups More than Others, Study Shows.” Marketing News, 1, 1-2.