General Aviation Campaign report

Posted: January 10th, 2014

Assignment Information:
General Aviation Marketing Campaign Report
Prepare a marketing campaign, using computer software such as word processing,
spreadsheets, or database, for a newly established FBO within your community
Students will be required to develop a marketing campaign for their FBO of choice
Each student will focus on either the entire FBO or on any individual segment of the FBO,
such as: pilot training, maintenance, pilots/ charter operations, aircraft sales, completion
centers, and so on (the typical functions of FBOs).
Grading will be based upon content, originality and creativity, and ability to apply marketing
principles
??Basic instructions:
o Prepare a Web based information packet
o Create a print advertisement (poster)
(inclusive graphics, tables, statistics, etc.)