Marketing

Posted: January 6th, 2014

You are to prepare a report on the size, location, purchasing power, and marketing potential for the 3 largest minority target markets in the country. Hispanic Americans, African Americans, and Asian Americans. It can be either Narrative or outline form.
Total numbers in the U.S
Percent of the Total U.S population
Rate of Growth
Average household size
Average age
% with College degrees
Average or median income levels
Geographic location(s) Metro, states etc.
Brands that have higher than average purchasing for each group
Identify specific products which have above average usage for each group
Best media to use to target each group.
Evaluate and summarize the overall business potential of each minority market for national marketer.