Marketing

Posted: December 10th, 2013

Can you define B2B Marketing?
What are the 4 B2B key market areas?
Explain 4 differences between B2B and B2C
Explain simply the term CRM and CAM

2)Do you now understand what a business market is?
What do you think might be the difficulties for the B2B marketer?
What might occur strategically across the various business markets? (this question is related to chapter The Core Facts of Business to Business Marketing,
the B2B Markets)

3)What types of secondary sources, publications etc might you consider using to obtain these ‘segmentational’ patterns of behaviour and needs.
Segmentation in Business to Business Marketing(this question is related to chapter Segmentation in Business to Business Marketing)

4)Do you agree with ‘Winds’ model – if so why? – if not why? Offer your own Critical Evaluation of “Winds” model(this question is related to chapter
Understanding Business and Organisational Behaviour)

5)Taking your own experience and knowledge of business can you recognise any area of advanced technology used in a B2B business that you know?
(this question is related to chapter The Growing Technological Element)