Develop Marketing Plan

Posted: December 10th, 2013

1. Identify and/or develop organisational objectives in regards to launching a new line of product for children and acknowledging Starbuck‘s younger customers.
2. Evaluate the risks of these objectives, including a SWOT analysis.
3. Look at marketing opportunity options (joint ventures, new ventures, product extensions).
4. Develop marketing strategies that can deliver the identified organisational objectives.
5. Evaluate what resources and capabilities would be required to deliver these strategies.
6. Outline the marketing mix to deliver the strategies and a rational for the chosen mix.
7. Detail tactics to implement the strategies including an implementation (action) plan with timeline, scheduling and persons responsible. The timeline should allow for the plan to be approved by management and changes made before implementation.