Digital Media

Posted: December 10th, 2013

The use of digital media within organizations has transformed how organizations communicate with prospective and current customers. Digital media such as: web videos, e-books, and social media have each shaped the communication strategies organizations employ to engage customers. In this assignment, you will find examples of how the use of digital media was used to communicate information to achieve a specific goal.

Assignment
Students are required to create a case study and provide a brief analysis, which integrates the following (minimum of 8 from the list below):
Digital Media
Web Technology
Digital Design
Motion Graphics
Digital Media – Impact on Society
Communication Theory
Content Delivery / Digitization
Technological Determination
Social Media
Social Networking
Community Building
Blogs
Participatory Media
Digital Mediaâ??s / News & Politics
in addition to performing additional outside research.

Case Study Requirements
Introduction and Synopsis of Article / Case
Goal of Organization or Individual
Strategy Employed to Accomplish Goal
Measurable Success Factors
Conclusion and Analysis of End Results of Initiative
Bibliographical Page
Minimum of 2 professional / scholarly sources.
Sites like Wikipedia are not permitted and are not considered to have sufficient veracity
Use of tables, graphs, images, etc. of appropriate size that are relevant to the information being conveyed is highly encouraged.